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The Mayan Wisdom Project
Bringing Maria on board as our design and strategy lead was one of the best decisions we could have ever made for our company. It completely changed the trajectory of the business and as a direct result of her input, we experienced a peak in social engagement and customer acquisition. I can confidently say that this company’s success would not have been possible without Maria’s expertise.
As the Sales and Marketing Manager, I knew we needed a fresh approach to our design and social media strategy. The decision to move forward with a complete brand overhaul was not taken lightly due to our well-established presence in an already niche market. Having worked with Maria once before, I knew that her well-refined process and user-focused approach would give us the edge we needed to stand out without confusing or isolating the loyal customer base we already had.
Maria goes beyond the surface level and takes a holistic approach to understanding not just the bones of the brand but our target audience, their wants, and needs. She meticulously mapped out how they interacted with our offerings, which allowed her to create an identity that resonated on a deeper level. Her ability to balance user needs with the company’s goals was incredible, and her insights informed the entire process.
One key benefit of working with Maria rather than a larger agency is the passionate approach she brings to the table and the ease of communication. This level of involvement meant quicker turnarounds, a deeper understanding of our desires, and the ability to articulate and present concepts and findings to our team throughout the process.
On top of that, she created a comprehensive set of brand guidelines that laid out everything from tone of voice to visual elements, ensuring consistency across all platforms moving forward. Maria's attention to detail and ability to foresee how the brand would evolve over time gave us a strategic foundation that will serve us well for years to come.
If you’re looking for someone to take the reins, provide a truly personalised experience, and transform your brand with expert-level insight, Maria is the designer to work with!