ABOUT
Maria Tate
As a Creative, my passion lies in human-centred design and exploring the why and how behind people's behaviour. Understanding people's challenges and opportunities are critical in creating practical and effective solutions. Every design solution should be centred around real people, and I'm constantly seeking to gain a deeper understanding of their needs and motivations.
My expertise lies in problem-solving through a process that involves listening (user interviews), ideation, and contextual analysis. I strive to get to the heart of the problem to develop design solutions that truly address the needs of the end users.
Having worked as a freelance designer for the past seven years, I have gained many transferable skills. I specialise in:
• Branding guidelines (Strategy and Identity)
• Digital marketing
• Content creation
• Graphic design
• User Experience Design (UX Design)
• User Interface design (UI Design)
My diverse skill set allows me to approach projects from various angles and find innovative solutions that are visually compelling and meet each project's unique needs.
I'm particularly drawn to organisations in the health and education sector, particularly environmental sustainability and mental health and wellness industries, which align with my core values. I am passionate about using my skills to help these organisations connect with their audience through compelling storytelling and engaging experiences. My approach is rooted in continuous iteration and improvement, always looking for new ways to creatively improve their products and services.
In my work, I prioritise collaboration and open communication to create a seamless and effective design process. Building strong partnerships with my clients is critical to developing a comprehensive and successful design solution that meets their needs.
Ultimately, my goal as a designer is to create design solutions that positively impact people's lives, creating meaningful experiences and making a lasting impact. I'm excited to continue exploring the human-centred design process and discovering new ways to develop effective and engaging design solutions.